HOW TO HIRE EFFECTIVE STAFF FOR YOUR SMALL BUSINESS
HOW TO HIRE EFFECTIVE STAFF FOR YOUR SMALL BUSINESS
Already established businesses often time find it difficult to hire effective staff. This is major reason why some of these businesses and companies outsource hiring to recruitment agencies. For small businesses, it can even be harder because so many factors come into play and the most important of them all is limited cash flow. One thing I am most certain about is this, hiring the wrong employees for your small business could potentially blight the growth of the business.
To that end, you have to be very careful and diligent with your decisions and you must do your best to hire talents and not deadwoods. Below, I will give you a list of easy-steps-to-follow on hiring effective staffs for your small business.
Building your business on mission and vision
In your beginning stages, you may not have the financial capability to offer huge paychecks, thus, in order to convince creative, vibrant and innovative talents to come work for you, your business franchise has to be built on a great mission and vision that excites prospective staffs. As the founder of the business, you should share your long-term vision with your prospective staffs and present your business franchise to them in the best way possible.
Hire your enthusiasts
This entails hiring people that are willing to take up responsibilities within your business. These set of people often work harder than regular employees. More so, enthusiasts are great for marketing because there are people that enjoy working with you and for you. They will easily tell people in their network how thrilling it is to work for you and they will help you in selling your long-term goals and vision to prospective staff which can hitherto attract them to work for you. There is the possibility that your enthusiasts might not have the right skills set for your business but you have to consider attitude and zeal because in most cases, it could trump skills in some roles.
Your business environment matters
I once had a job appointment with one of the newly established Micro-Finance banks in the country. Luckily for me I had a friend working there already. I called him to make enquiries about the organization, now guess what my first question was? “How is the work environment like?” His response to me was not encouraging and he was not sounding happy either! Being honest with you, his response was a big turn off for me. I actually decided then not to take the job.
Now, what I am trying to tell you in essence is this – work environment and culture will matter a lot to your prospective workers especially in this age that we are now. So, if your business/work environment is stimulating and your existing staff are happy, be rest assure that when you put up vacancies on job boards and on your social media handles you will have a large poll of people interested in working for you.
More so, have it in mind that the better and exciting your business environment is, the more often your existing employees will tell their friends and relatives about your business franchise. Thus, how exciting your business environment is determines the number of talents that would be interested in working for you. To that end, build and uphold a healthy and stimulating business environment and you will be mesmerized at the numbers of talents that would show keen interest in your business/company. One thing I have realized is that people tend to be of value and more effective in a work environment they find friendly.
Have a nice fashioned business brand
I want to be part of something great! Everyone want to be part of something great! Everyone wants to be associated with something exciting and popular! Thus, one of the reasons you have been finding it difficult to get talented hires to work for you might be your business brand. Every young talent out there, every prospective employee wants to give his/her career a new lift and they will all look forward and make concerted efforts towards working for a popular and thrilling business/company brand.
For instance, a graduate of Mass Communications will not want to work with the local television station in his state of residence when an opportunity to work with British Broadcasting Corporation (BBC) is there too. Same goes with a Nutritionist who has job offers from a popular catering service company and a road side eatery. Which do you think he/she will go for? Your guess is as good as mine. Prospective hires are interested in a brand that will give their career colorization and also give room for career growth. Your business has to be able to do that.
Market you business brand online
In case you do not know, let me educate you, we are in the age of social media! It is really pertinent that you effectively sell your business/company online. Since your business is a small one, you job is to make it grow in online popularity so you have a bigger audience. Even if it means hiring the services of social media influencers please do!
It is more like the trending norm now. Everyone advertises their businesses on social media. As a matter of fact, social media is the hub for entrepreneurs. So use your social media handles and talk about your business, create a blog or a website for your business. Post intellectual contents and your business ideals, vision, mission and goals. Build your brand and make it become a social media thought guru. Once this is done, prospective staff will read your blog and social media posts and all they will think of is being part of your business or company.
Summarily, small businesses always tend to face so many challenges when it comes to recruiting effective and talented workers. These sometimes could be ascribed to finding the balance between managing cash flows, employing the right personnel for specific roles and sustaining business growth. The thing here is, there are no secret formulas. Your business culture and its dexterity will remain higher if you invest your effort in hiring the right people and making use of all available resources at your disposal.
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