HOW TO ADVERTISE YOUR BUSINESS WITH MINIMAL BUDGET YET OPTIMUM RESULT
The prospect of advertising your business to optimize sells results with minimal budget can be overwhelmingly high when you are a start-up or small business with an even smaller budget. Well, the great news here is that advertising or marketing your business does not really have to cost lot of money. Below are ways in which you can advertise your business on a shoestring budget or even on a no budget at all.
Create a blog and post amazing contents
Advertising your business online is one of the ways you can optimize business results with regards to profitability with a shoestring budget. To this end, create a blog that entails and also gives details of your business and its operations. Your blog/website should be the cornerstone of all your marketing endeavors because this is where you direct visitors, establish and nurture relationships and capture potential leads. Thus, be sure to create a blog or website for your business or company and more so, always and at timely intervals post contents that meets the needs and curiosity of your target audience.
Have a Google My Business account for your business
Have you ever Google “list of start-up businesses in Nigeria” and see the result that pops up? They are much right? That alone tells you how people and entrepreneurs have utilized Google My business accounts to advertise their businesses and get the needed results.
Thus, if you want your business to always show up in local search, a Google My business account would be ideal to have. This will not only make sure that your business is visible on search but will also make your business to appear on Google Maps and on Google+ as well. Imagine the huge advantage this will do to your business if you utilize this amazing advertising and marketing tool from Google.
Contribute articles to an Industry Magazine
Advertising on business magazines cost you thousands of Nigerian Naira. But with regards of contributing articles that is totally free. There are many business and non-business magazines that accept guest contributions, and they will let you advertise and promote your business in your Bio.
Your business idea and products must be well packaged
In Nigeria, in order for your business to grow via advertising, and for you to get optimum result irrespective of your low advertising budget, your business has to be well and nicely packaged. Packaging is one of the elixirs of advertising and trust me, the result you will get thereafter will be lips smacking.
Thus, if you are just starting your business or you must have been running it for a while now and you do not have a business card, have them made up as soon as you can. Your business card, letterhead, and customized envelops tells prospective customers that you are a professional that takes your business seriously. Be sure to include your contact address, perhaps your business products on your business card, letterhead and stationeries. More so, have a stack of business card to hand out to friends and family.
Set up online business profiles
In order for you to advertise your business with a shoestring budget and get optimum result. You have to consider setting up online business profiles on LinkedIn, Facebook, Twitter, Pinterest, and Instagram. Make sure your business profile includes a captivating description of your business products, modes of operations and staff duties. Use appropriate keywords, and also include a link to your website/blog. After setting up your business profiles, always at all times make use of them to advertise your business.
Plan your mode of advertising
There is that possibility that much time and money will be wasted if your advertising activities are random and unstructured. Thus, the key to having a successful business no matter how small or big it is actually boils down to how you define your marketing subterfuge.
Offer startling free information on your social media handles
Being a social media marketer and a brand influencer, I would not want to leave this one out! Share amazing and valuable information on your social media handles to your social media fans and followers and watch how you will become a trusted expert in your industry. Social media over the past decade has become a cornerstone for advertisement and marketing for businesses in Nigeria and the world at large. Entrepreneurs and big businesses alike have realized the value of this, thus they do not take social media advertisement for granted. Apart from knowing the value of social media advertising, they have also realized that it is one of the inexpensive ways to advertise on a low budget.
Ask customers to give appraisal of your business/product
When someone wants to buy a product, they want to be sure that they are making a good selection and that the product is good. One way they are able to make that selection is by looking at appraisals by other clients/customers that must have patronized that particular product. Increase your chances of getting appraisals from customers, do follow up by sending in emails to get their feedback on your product and services, send them mails thanking them for their patronage and ask them to appraise your product online on your website/blog. Always include a link to the product or place you would like them to post their reviews.
More so, send out sell letters to everyone that you think may be able to use your business services and products. Always make sure you describe your business and products and how it could be of help to your prospective customers. Do not fail to include a business card in every mail or letter you send out. And follow up at timely intervals with calls and postcard mailing.
Advertise with your means of transportation
If you have a car, truck or tricycle that you use for your business, have your business name and other professional information printed on the sides of your vehicle. In that manner, your means of transportation becomes an advertising tool for your business.